What the operations center can do on each store.

Traffic, acquisitions, conversions, and custom dimensions.

• Summarise an account or property
• Run a standard analytics report
• Run a real-time analytics report
• Inspect linked Google Ads accounts
• Look up custom dimensions and metrics

• “What are my top traffic sources this month?”
• “Show me conversion rates by device for the last 30 days.”
• “Which landing pages have the highest bounce rate?”

Organic search performance and indexing health.

• Top queries, pages, countries, and devices
• Rising queries vs. the prior period
• Inspect a URL for indexing and rich results
• List sitemaps and view a sitemap's details
• Surface keyword opportunities

• “What rising search queries should I be writing about?”
• “Which pages lost the most clicks last week?”
• “Is /summer-sale-2026 indexed and eligible for rich results?”

Shopping and Performance Max performance per product, feed health, and approval-gated product fixes.

• Product performance per offer id
• Product listing status and feed issues
• Price insights and best sellers
• Override product data via a supplemental source
• Regional and local inventory, promotions

• “Which products are disapproved and why?”
• “What did Shopping clicks look like last week per product?”
• “Fix the broken image on offer dv-123 (asks before writing).”

Campaign performance, ROAS and wasted spend — and the approval-gated fixes.

• Campaign, ad group, keyword and search-term performance with conversion value, ROAS and cost per conversion
• Per campaign: daily budget, bidding strategy with target ROAS / CPA, Search impression share and share lost to budget or rank
• Conversions by action — purchase-only conversions and value
• Performance Max asset groups, and per-product Shopping / PMax spend, conversions and value
• Raw GAQL queries for anything else; pause, budget, negative-keyword and bid changes gated by approval

• “Which keywords spent the most with the lowest conversions last month?”
• “Compare campaign ROAS week over week, purchases only.”
• “Which PMax products spent the most with no conversion value?”

Live store data plus the full order lifecycle — fulfillments, refunds, cancellations and order edits, every write behind your approval.

• Orders, products, customers, inventory
• Fulfill orders with carrier & tracking (requires approval)
• Calculate a refund (dry-run) — then execute it at the exact amounts
• Cancel an order with restock (requires approval)
• Fix a shipping address before it ships
• Create products — drafts by default — and update existing ones
• Adjust inventory levels and create discount codes
• Shop analytics, plus a flexible GraphQL query

• “Fulfill everything that's paid and shippable, with tracking from the notes.”
• “Customer on order #1042 wants a refund — calculate it and show me.”
• “What were my top 10 bestsellers last week?”

WordPress-native commerce — now with gateway refunds, order updates and product creation, approval-gated.

• Orders, products, and customers
• Refund an order through the payment gateway (requires approval)
• Complete, cancel, or fix the address on an order
• Email tracking to the customer as an order note
• Create products — drafts by default
• Sales reports, top sellers, and coupons

• “Refund order #551 in full and tell the customer.”
• “Mark today's processing orders completed with their tracking notes.”
• “What sold most this month vs. last?”

The deepest integration: storefront + admin reads, CMS and landing-page authoring, and the full order state machine — ship, cancel, return, refund — approval-gated.

• Read the storefront (navigation, products, search, CMS pages)
• Orders with legal state transitions — the agent proposes only valid moves
• Ship deliveries: set tracking codes, transition to shipped (requires approval)
• Cancel, complete or reopen orders (requires approval)
• Record refunds and returns through the payment & delivery state machine
• Create products — inactive by default — and update product copy
• Create or update CMS pages, landing pages, and canonical SEO URLs
• Admin search across any entity + bulk multi-entity sync
• Customers, product reviews, promotions, and sales summaries

• “Ship every paid open order that has a tracking code, and cancel the ones unpaid for a week.”
• “Draft a Summer Sale landing page around our top five bestsellers.”
• “Summarise last week's revenue and AOV.”

Publish and update blog content.

• List and read posts
• Create or update a post
• List categories and tags

• “Publish a recap of last week's product launch as a blog post.”
• “Find the post about pricing and update its meta description.”

CRM context for sales and marketing.

• Contacts, companies, deals, and tickets
• Pipelines and associations

• “Show me deals in the 'Negotiation' stage closing this quarter.”
• “Which companies haven't been contacted in 30 days?”

Ad account performance across the Meta stack. Connecting opens once Meta completes its review of the datavessel app.

• Ad accounts, campaigns, ad sets, and ads
• Insights at the account, campaign, ad-set, and ad levels

• “Which Meta campaign has the best ROAS in the last 14 days?”
• “Compare Facebook vs. Instagram placement performance.”

Publish text and article posts.

• Read your profile info
• Create a text post
• Create an article post

• “Draft a LinkedIn post recapping our Q1 launch.”

Optional notify step: post sign-off requests and ledger summaries to a channel.

• List channels and DMs
• Read channel and thread history
• Post a message or a block-kit summary
• Look up a user or workspace
• Reply inside a thread

• “Summarise everything discussed in #growth this week.”
• “Post today's revenue report to #reports.”

Generate professional PDF reports from any data.

• Create a PDF report
• List previously generated reports
• Download a report
• Delete a report

• “Create a monthly performance PDF for my Shopify store.”
• “Generate a PDF with my top keywords and their trends.”

Built-in tools — no OAuth needed.

• Google SERP search
• Look up a URL and analyse its content
• Team memory (remember, recall, summarise)
• Domain expiry and current-time helpers
• Schedule and manage your own agents

• “Search Google for our brand and competitors.”
• “Remember that we decided to use Stripe for billing.”